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Who we Are

More about Craig Lawson…


Craig started off his building career after college in 1976 in Sonoma County. He cut his teeth specializing in foundations, framing and interior finishes on homes in the west county hillsides and the Bodega Harbor development. His skill set and quest to be an entrepreneur led Craig to get his own contractor’s license in 1979, where he quickly became known as one of the best framers in the North Bay.

Craig’s skill set was quickly recognized and in 1981 by Joe Murphy, president of California Homes, who asked Craig to join California Homes as Construction Manager and ultimately Vice President of Construction and Operations. Craig worked with California Homes in those capacities until 1988 and was retained by California Homes as a Consultant thru 1992. In his tenure with California Homes, he helped build that company into one of the largest homebuilding and development companies in the North Bay, constructing over 2,500 homes.

In 1989, Craig began building on his own again. His expertise in the entitlement, development, building and consultation field yielded multiple subdivision developments, consultation and construction management work-out expertise for local lending institutions, contracts for the construction of high end custom homes, and entitlement processing for other entities. This ultimately culminated with the partnering of longtime Associate and Friend, Dick Dowd, in the creation of Pinnacle Homes. Craig served as the President from the beginning of the company in 1998, until 2011. Pinnacle Homes was responsible for the entitlement, development and construction of over 22 communities. In addition, they created Custom Homes, Remodeling and Additions, Home Performance/Energy Efficiency and Construction Management divisions within Pinnacle Homes.

In 2007 when many municipalities began introducing mandatory Green Building ordinances, Craig took the proactive approach to see how their product stacked up against the impending requirements, so they could adjust where necessary, including providing appropriate training for the their staff. Energy Consultants were hired to review existing communities they had under construction. When the consultant finished the analysis of their product, and gave them “Green Point ratings” for those communities, it was obvious they had chosen a path for developing the best quality, energy efficient homes in the North Bay.

The consultants response was “you not only qualify, you are overqualified under the most strict “Green Point rating” requirement in the County by a wide margin.” This realization spurned Craig’s quest to become not only the best rating wise, but to receive training and certification in Green and Energy Efficiency related fields.

Craig first received his Certified Green Building Professional accreditation with Build if Green (both basic and advanced) in 2008. He became a Certified Building Analyst with the Building Performance Institute in 2009. He has since added the Building Envelope Professional certification. In addition, Craig has completed the HERS Building Performance Contractors (HERS BPC) training which gives him a HERS “I” (compliance rater) and HERS”II” (whole house energy rater) certification. 

CAL Custom
Building Services, Inc.

formerly Pinnacle Homes